In today’s digital world, online consumers are smarter than ever. Offering numerous channels is no longer enough to satisfy them because they expect more. In fact, they demand nothing less than a first-class online customer experience.
In Visual Engagement: The ROI of Customer Experience Excellence, the Aberdeen Group surveyed 215 organizations and found that those who use visual customer engagement technologies such as cobrowse, screen share, and video will outperform all others on overall annual performance.
Here are a few significant findings supporting the benefits of visual engagement:
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