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BCU puts credit union members first with Glance for Salesforce

Written by Jeremy Majchrzak | Apr 23, 2026 1:12:37 PM

BCU, a member-focused credit union, enhanced its digital banking experience by integrating Glance Cobrowse directly into Salesforce. Previously hindered by a fragmented system that slowed service and frustrated both agents and members, BCU streamlined support with a one-click solution that allows agents to see exactly what members see in real time. This seamless integration reduced inefficiencies, improved agent adoption, and enabled faster, clearer issue resolution. As a result, members experience less frustration and greater confidence, while agents can focus on delivering high-quality, personalized support.