If you look up the history of human communication, you’ll find that our ancestors used cave paintings as a mode of expression long before handwritten manuscripts. For thousands of years, communication was purely based on visual content.
Although we have become dependent on words to get our point across, illustration-based messages never really went away. They were only slightly overshadowed by textual content. However, in today’s social media age, both static and live visuals are regaining momentum as the most effective form of communication.
Visual content is appealing because it takes us through a journey that centers on a core message. While both text and image can guide us through a visual path, pictures allow us to arrive in the destination quicker.
Visual content encompasses everything that uses design elements to communicate a message. In the initial phases of customer attraction, visual communications includes everything from infographics to memes to logos to videos and beyond. As the customer journey continues, and especially when people get to the decision-making point, visual communication moves to live methods like those provided through visual engagement tools (like cobrowse).
The ultimate purpose of visual content is to influence your audience to find out more about your business offerings. As Donna Moritz, a visual content specialist, said, “Marketers need to think of their visual content as a doorway to great information. It’s not about just catching the attention of fans with visuals but having them take action on your content.”
Graphics and media rule the business world today—and for good reasons.
Thanks to visual content, it’s now easier to gain and keep customer loyalty. All you need is to utilize powerful visuals that spark conversations and drive conversions among fans. By doing that, you can guarantee a long-lasting relationship with your clients.
Smart retail businesses know how to leverage visual elements in their customers’ journeys. Here are a few tips to get you started:
Visuals are taking over as a primary medium of communication. It’s hard to stand out from the crowd, but that doesn’t mean it’s impossible. Learn how to play your cards right. If you get ahead in the game, you can convince your audience to respond to your call to action.
Ready to take your journey to the next level with live visual engagement? Sign up for a personalized demo with a Glance representative today.
Rick Enrico is the CEO and Founder of SlideGenius. He regularly publishes expert presentation tips on the SlideGenius Blog. You can connect with him on LinkedIn and Twitter.
Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »
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