Software demos are a key element of the selling process for ConstructConnect, a leading software provider to the construction industry.
For years the company had used a homegrown demo system that gave prospects access to a free trial for a short period of time. The access was unguided and it did not automatically track prospect demo activity, leaving it up to the salesperson to manually update records in ConstructConnect’s CRM.
ConstructConnect’s management team decided it was time to scrap its existing process and bring on a real demo tool to help its sales reps take charge of the process.
ConstructConnect implemented Glance to empower salespeople to launch demos from the CRM with one click, and automatically tracking the results of the demos on pipeline.
With Salesforce CRM and Glance for Salesforce in place, ConstructConnect reps can now easily launch demos from within Salesforce.
Sales prospects are connected with one click, in just seconds. All activity is automatically logged within the Salesforce contact record, with no action necessary by the reps. ConstructConnect sales managers can easily run reports such as number of demos per rep, average demo length and the impact of demos on conversion rates and revenue.