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Case Study

ConstructConnect used Glance to build a sales process with a better pipeline.

By tightening up their sales process to emphasize demos, ConstructConnect saw shorter sales cycles and higher lead conversion.
ConstructConnect-Case-Study

OPPORTUNITY

Software demos are a key element of the selling process for ConstructConnect

Software demos are a key element of the selling process for ConstructConnect, a leading software provider to the construction industry.

For years the company had used a homegrown demo system that gave prospects access to a free trial for a short period of time. The access was unguided and it did not automatically track prospect demo activity, leaving it up to the salesperson to manually update records in ConstructConnect’s CRM.

ConstructConnect’s management team decided it was time to scrap its existing process and bring on a real demo tool to help its sales reps take charge of the process.

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SOLUTION

Glance empowers salespeople to launch demos from the CRM with one click

ConstructConnect implemented Glance to empower salespeople to launch demos from the CRM with one click, and automatically tracking the results of the demos on pipeline.

How ConstructConnect used Glance
With Salesforce CRM and Glance for Salesforce in place, ConstructConnect reps can now easily launch demos from within Salesforce.

Sales prospects are connected with one click, in just seconds. All activity is automatically logged within the Salesforce contact record, with no action necessary by the reps. ConstructConnect sales managers can easily run reports such as number of demos per rep, average demo length and the impact of demos on conversion rates and revenue.

Salesforce Integration
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ConstructConnect is constantly striving to build a stronger sales team and Glance for Salesforce has transformed our sales process.

Lisa Fiondella

Chief Customer Officer

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