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Guided CX Insights
Track trends, get tips, and explore new ideas in Guided CX.
AI vs. human touch: finding the right balance in customer experience
In a world where AI can answer questions, process requests, and predict your next move, do we still need humans in customer support? Absolutely. And here’s why.
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Guided CX
Customer Service
The power of human-AI collaboration in customer experience
The rise of artificial intelligence (AI) in customer experience (CX) has transformed the way businesses engage with their customers. But contrary to fears of AI replacing human roles, the reality paints a different picture — one where AI serves as an empowering ally to human agents, enhancing their ability to deliver exceptional service.