Visual Engagement Builds Sales for SaaS Organizations

Read time

A sales team depends on demos in order to transform prospects into customers. However, not every demo can be done in person, in particular when you’re talking about sales for SaaS companies. That’s where visual engagement solutions come in handy.

As the winner of the 2017 SalesTech Award for Most Innovative SalesTech Company, we at Glance fully understand the challenges that sales teams face. Glance’s visual engagement solutions enable companies to deliver a truly amazing customer experience, allowing sales agents and their customers and prospects to work online together, sharing a view as if they were sitting side by side. With no download, business can create stronger, deeper customer relationships at the click of a button, while masking any sensitive data from view.

ConstructConnect has discovered this first-hand. Using Glance’s visual engagement solutions, the business has:

  • Reduced sales cycles by 60%
  • Improved lead conversion rates by 40%
  • Increased volume of demos to new leads by 66%

The ConstructConnect visual engagement story

ConstructConnect, headquartered in a suburb of Atlanta, is a leading information provider to the construction industry. The company delivers targeted and timely project information, cost data, and market intelligence that simplifies decision-making for Architecture, Engineering, and Construction (AEC) professionals throughout North America.

The company has implemented Glance for Salesforce, enabling reps to launch demos from within the Salesforce customer relationship management system (CRM). Participants are connected with one click, in just seconds. All activity is automatically recorded, with no action necessary by the reps. ConstructConnect sales managers can easily access:

  • Reports regarding number of demos per rep
  • Reports on average demo length
  • Impact of demos on conversion rates

Glance visual engagement brings hard and soft returns

In addition to the hard ROI numbers mentioned above, other benefits include:

  • Reducing inside sales cost-per-close by improving the lead conversion rate
  • Reducing the marketing cost-per-close
  • Reducing the costs associated with its former demo system

All in all, ConstructConnect estimates that it achieved payback on its investment in Glance for Salesforce in just four months.

Sales for SaaS grow quickly with visual engagement

Are you ready to see how Glance can improve customer engagement, increase sales, and improve the bottom line for your own company?

Sign up for your personalized Glance demo today!

About Glance Networks

Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »





Glance Blog

Get the latest in Guided CX

Trends, tips, and insights in human-guided CX.


Glance Achieves ISO 27001 Information Security Certification

Visual Engagement Solutions Provider’s Security Practices Demonstrate the Highest Level of...

Read Now

5 Tips for Delivering Effective Screen Sharing Demos

As the clock counts to the hour of your sales demo, you’re going to have a lot on your mind. You’ll...

Read Now
Customer Service

Dreamforce 2017 Salesforce Showcase Crucial Value Visual Engagement

Dreamforce never disappoints, and DF ‘17 was, as usual, the perfect venue to demonstrate the ...

Read Now


Join your customers inside your digital spaces

Set your digital customer experience apart from the rest with Glance Guided CX.