Every journey needs a map. Especially when it comes to the customer journey

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Mapping is powerful. It helps businesses understand their customers’ needs and pain points with the aim to improve their experience. Mapping spurs new customer initiatives which can spin into gold.

It’s used to identify areas where the customer experience can be improved by gaining a deeper understanding of your customer by visualizing the customer experience.   

Here are suggested steps to create a customer journey map:  

Create Your Customer Persona

Persona is a fictional representation of the ideal customer that helps you to understand their needs and pain points.  


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