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    Glance 2026 trends report
    Glance releases 2026 CX Trends Report

    Based on insights from more than 600 U.S. consumers collected through a national survey conducted by Glance, the report exposes a widening gap between AI promises and customer reality.

    Maturity Model Icon
    AI + human maturity model for customer experience

    AI and human collaboration are transforming customer experiences across industries. This is your roadmap to understanding where your organization stands today and how to advance toward smarter, more impactful customer interactions.

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    The Total Economic Impact™ of Glance Guided CX

    Glance Guided CX found to enhance customer service operations, reduce costs, and drive revenue in a study commissioned by Forrester Consulting.

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Request a Demo Support Login
Products
glance cobrowse
Cobrowse

See what customers see.

phone icon
Mobile Solutions

Instant, in-app connection.

glance icon blue gradient
Guided CX

Industry-leading human CX.

message chat
Trust & Security

Keep your customers safe.

data branches
Integrations

Connect CX systems.

developer
For Developers

Build faster with Glance.

file checked
Product Help Center

User admin support.

Solutions

Glance Solutions

users checked
Guided Support

Instant personal connection.

presentation chart
Guided Sales & Advisory

Upgrade your client meetings.

message chat
Guided Onboarding

No more nap-inducing trainings.

target icon
Professional Services

Custom-tailored solutions.

Industries

Industries

wallet icon
Financial Services

Human-guided transactions.

shield icon
Healthcare

Standout CX for high-stakes moments.

file checked
P&C Insurance

Insurance CX with human connection.

users icon
SLED

Support citizens in the moment.

briefcase icon
Tax & Accounting

Add the human touch to your tax software

building icon
Retail

Take your in-person experience online.

dataflow icon
SaaS

CX that sells SaaS.

Resources

Resources

wallet icon
All Resources
pencil icon
Blog
presentation chart
Demos & Overviews
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Case Studies
boxed cursor
Webinars
open book
eBooks

Featured Resources

Glance 2026 trends report
Glance releases 2026 CX Trends Report

Based on insights from more than 600 U.S. consumers collected through a national survey conducted by Glance, the report exposes a widening gap between AI promises and customer reality.

Maturity Model Icon
AI + human maturity model for customer experience

AI and human collaboration are transforming customer experiences across industries. This is your roadmap to understanding where your organization stands today and how to advance toward smarter, more impactful customer interactions.

tei-icon
The Total Economic Impact™ of Glance Guided CX

Glance Guided CX found to enhance customer service operations, reduce costs, and drive revenue in a study commissioned by Forrester Consulting.

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Company

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About Us

See why we're the leader in Guided CX.

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Careers

Join our team and build the future of CX.

Contact Glance
Contact Us

Get in touch with the Glance team.

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Leadership

Meet our leadership team.

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News

Hear the latest from Glance.

Request a Demo Support Login

2026 CX Trends Report

2026 CX Trends:
the Backlash and the Bounceback

A practical guide for customer experience leaders

 

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Based on insights from more than 600 U.S. consumers collected through a national survey conducted by Glance, the report exposes a widening gap between AI promises and customer reality. While organizations invested heavily in automation in 2025, customers reported more loops, dead ends, repeat explanations, and, ultimately, declining trust.

Download the full report for deeper customer insights, including:

  • 75% of consumers say they’ve had a fast AI-driven response that still left them frustrated
  • Customers prioritize outcomes over speed, with 68% saying “Getting a complete resolution” is the most important in support interactions
  • Nearly 90% report reduced loyalty when human support is removed


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Solutions

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