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Guided CX Insights

Track trends, get tips, and explore new ideas in Guided CX.

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Guided CX

The Definitive Guide to Enterprise Cobrowsing Solutions

As digital journeys become more complex and organizations lean heavily into AI and automation, a critical gap has emerged: human connection. Enterprises need tools for real-time customer support agents to step in at critical moments of friction.

Guided CX

Why Guided CX is changing the way brands support customers

Customer support has gotten faster. But it hasn’t necessarily gotten better.

Guided CX

Cobrowsing vs. screen sharing: which one actually drives better results?

If you support customers online, you’ve probably used screen sharing. It’s been the go-to for years.

Guided CX

Why screen sharing alone isn’t enough for modern customer journeys

Think about the last time you needed help online. Maybe you were trying to fill out a form, reset a password, or check out. You got stuck, so you contacted support. The agent offered to share your screen.

Guided CX

Customers expect help in the moment, not after the fact

Customers expect fast support.

Guided CX

From AI hype to CX reckoning

The Customer Experience reset after the AI surge

Guided CX

Customers don’t want to be delighted

Stop trying to “wow” your customers

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Why omnichannel doesn’t feel seamless to customers

Omnichannel has been one of the most celebrated ideas in customer experience - seamless journeys … connected channels … customers moving effortlessly from chat to phone to email … it sounds great on stage and in slide decks. But customers tell a different story.

Guided CX

Why customers don’t trust AI personalization

When AI personalization backfires in customer experience