Glance recognized among notable vendors in CX orchestration landscape report

Read time

Report highlights real-time impact of customer journey orchestration through data, AI and CX technologies

Wakefield, MA, February 8, 2024: Glance, the industry leader in Guided Customer Experience (CX) solutions, was named among notable vendors in Forrester’s recent report, “The Customer Journey Orchestration Landscape, Q1 2024” (January 26, 2024). This timely report covers the latest trends in CX and customer journey technology for 2024, and is meant to help organizations “understand the value they can expect from a customer journey orchestration vendor, learn how vendors differ, and investigate options based on size and market focus.”

In an era when customer journey orchestration (CJO) is increasingly complex yet critical for business success, Forrester's report sheds light on how journey orchestration can improve experiences in real time, leveraging a combination of data, AI, and other CX technologies. It highlights the challenges organizations face with disparate data and systems and how overcoming these can lead to a comprehensive understanding of the customer journey from pre-sales to customer retention.

Glance, with its innovative Guided CX™ platform, is at the forefront of providing solutions that align with organizations focused on adapting to constantly evolving customer needs to deliver empathetic experiences. The company’s technology enables meaningful and timely human connections with customers, an essential part of effective customer journeys.

“We believe being included in Forrester's CJO report underscores the relevance and impact of our Guided CX solutions in the evolving landscape of digital customer experience,” said Tom Martin, CEO of Glance. “Our role as a strategic partner is to empower organizations to navigate and excel in customer experience, ensuring a seamless, engaging, and empathic customer journey.

David Butler, Glance SVP of Product and Strategy, said, “As organizations become increasingly adept at detecting points of friction or moments of opportunity during customers’ active journeys, the ability to take immediate and appropriate action is essential. This is where Glance Guided CX steps in. Glance helps enable fully immersive, visual collaboration at the very moment a customer needs assurance and guidance from a human. This acknowledgment by Forrester is a testament, for us, of Glance’s commitment to staying at the cutting edge of CX technology, offering effective, proven solutions for leading enterprises exploring CJO.”

Learn more about the transformative impact of Glance Guided CX and how it can support today’s CJO strategies at

Glance Blog

Get the latest in Guided CX

Trends, tips, and insights in human-guided CX.

Guided CX

4 reasons people still want human interaction in the age of AI

In an age dominated by AI and technology, the significance of human interaction remains evident, as...

Read Now

Forrester Recognizes Glance Video Chat in Recent Report

Company is listed among sample vendors in Video Chat Services category of Forrester Tech Tide™...

Read Now
Customer Service

TechRadar and Forrester Video Technology Report Points to Unique Value of Visual Engagement

According to a recent Forrester TechRadar™ Video Technologies report, companies are using visual...

Read Now


Join your customers inside your digital spaces

Set your digital customer experience apart from the rest with Glance Guided CX.