Making Customer Experience Management Visual

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Aberdeen research surveyed 215 organizations for its December 2015 study, Omni-Channel Customer Care: Best-in-Class Steps to Success. Among the companies surveyed, 59% indicated that they use visual engagement tools: tools and technologies that allow companies to visually interact with current and future customers through digital channels. Visual engagement tools include co-browsing, screen sharing, and video, such as those services Glance Networks provides.

Read: What is Co-Browse and How is it Different from Screen Share?

Visual customer experience management processes

In fact, Aberdeen’s research indicates customer experience management (CEM) is less about processes and technologies and more about creating an effortless experience that incorporates a humanized, visual interaction.

Our research shows that companies that use visual engagement in their CEM programs enjoy a wide array of benefits. These range from improved customer satisfaction to growth in company revenue, which are metrics that many companies use to gauge the effectiveness of investment in a new technology platform.

However, it’s important to note that we also uncovered three levels of maturity when it comes to successful visual engagement.


Join Us for a webinar on visual engagement

It is with that in mind that Aberdeen, in conjunction with Glance Networks, ran a webinar on the subject of visual engagement.

We presented Aberdeen’s findings during a live webinar. In this webinar, participants learned:

  • The “What” and “Why” of Visual Engagement
  • The Three Levels of Maturity in Visual Engagement Programs
  • How to Maximize Customer Satisfaction and Loyalty
  • The Importance of Integrating Technology Systems

Missed the event? No worries! Watch the video recording of the webinar.

About Glance Networks

Glance helps enterprise organizations create the ultimate customer experience with smart, omni-channel visual engagement solutions based around integrated cobrowse, screen share, and one-way agent video. We are one of the world’s simplest, most reliable and secure platforms that enable companies to see, show and share anything online, creating a frictionless path to great experiences in sales, support and customer service. The result is improved customer satisfaction and loyalty, increased revenue growth and operational savings. From financial services and healthcare to retail and travel and leisure, even the most advanced technology and SaaS organizations – we transform the customer experience for today’s business. Learn More »

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