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Guided CX Insights
Track trends, get tips, and explore new ideas in Guided CX.

The loyalty formula: personalization + Guided CX
When it comes to customer experience, there’s no one-size-fits-all. Today’s customers want more than fast service - they want personalized service. They want to feel seen, heard, and supported like a VIP. So how do you deliver that kind of experience, especially in a digital world? The answer lies in Guided Customer Experience (Guided CX) and smart personalization. When you combine the power of human connection with tailored, in-the-moment support, you turn everyday interactions into loyalty-building moments. Let’s break it down.
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Cobrowse

Cobrowse
Customer Service
When Do You Need to Use Humans Instead of Bots for Customer Service?
There’s a lot of talk these days about the power of the bot to transform the way we think about customer service. Bots augment customer service, providing more in-depth “self service” options for online customers.

Aberdeen Report on Visual Engagement: The ROI of Customer Experience Excellence
In today’s digital world, online consumers are smarter than ever. Offering numerous channels is no longer enough to satisfy them because they expect more. In fact, they demand nothing less than a first-class online customer experience.
Customer Service

Customer Service
Check Your Customer Experience Score–Stat!
According to Forrester, the revenue impact from a 10% improvement in a company’s customer experience score can translate into more than $1 billion. How can you know the customer experience programs you’ve implemented are making customers happy? Research by Esteban Kolsky at thinkJar shows that only 1 out of 26 unhappy customers complain. The rest churn. In addition, 91% of unhappy customers who are non-complainers simply leave.
SaaS

SaaS
Education
3 Amazing Visual Engagement Stories You Need to Read Today
Today’s businesses are faced with a challenge: how to stand out in the crowd. Customer service has become central in the quest to gain a competitive edge. Self-service is great to a certain extent, but those who really want to win are investing in a more personalized experience to close business faster and improve the customer experience. That’s where visual engagement solutions come into play.
Customer Service

Customer Service
8 Customer Service Management recommendations to make your customer satisfaction soar
Nowadays, satisfying your customers is about providing more than just a great product or service. It’s about providing a great end-to-end customer experience (CX) – including outstanding customer service, courtesy of your website, app, and contact center.

Effective Sales Presentation Q&A Tips
Question-and-answer portions of a sales presentation are like panel interview sessions. You’ve got people firing their queries one at a time and you give a reply. However, the roles of authority are reversed: the expert is the one interrogated and the questioners are curious minds with their interests piqued.

Customer Service

Customer Service
Customer Success – Discovering the Missing Piece
We all know that customer service is challenging to get right. From the customer side of things, we’ve all experienced customer service fails – but what is causing those failures?
Customer Service

Customer Service
How to Get the Fastest ROI From Your Customer Service Technology Investment
Today’s consumers expect businesses to be customer-centric and provide a stellar customer experience across all channels. With that in mind, organizations are increasingly investing in new technology to improve the customer lifecycle.