Guided CX Insights

Cyber attacks are increasing. In fact, the protection of an organization’s data and other computerized assets has become as or even more important than protecting its physical assets. In many cases, the growing emphasis on automating everything from data collection and processing to inventory control can see a data breach or an unexpected malware infection bring the organization’s operations to a shuddering halt.

The heart of improving retail sales and your bottom line is providing amazing customer service. That’s what makes using visual engagement software absolutely critical.

The online market is expanding exponentially, making it critical to get online customer service right. In fact, from 2013 to 2018, it’s estimated that the online market will grow an astounding 57%. The dollar growth from the actual 2014 figure of $294 billion shows a forecast of $414 billion for 2018. That’s a huge shift from in-store sales to e-retail sales.

Do you ever feel uncomfortable when approached by a salesperson? For me, it typically happens immediately after I walk into a store. It’s a well-established customer service best practice, but these types of sales-oriented interactions (informed by the underlying assumption of a uniform persona that only really wants my money) just seem artificial. Personally, nothing turns me away from people more.

Glance Networks has launched its visual engagement platform on the Genesys AppFoundry – a newly available online marketplace focused on customer experience solutions. The AppFoundry allows Genesys customers to discover, research and connect with a broad range of customer experience applications, integrations and services that address their unique customer needs.

ReadyTalk wrote an article stating that the #1 enemy of online conferences is poor audio quality. We’ve all experienced static, loud background noise, or echo on a call. Not only is it distracting, but it can throw an entire business meeting off course.

A recent study by the Aberdeen Group found that 81 percent of all companies that use visual engagement integrate with a customer relationship management (CRM) solution like Salesforce or Microsoft Dynamics. A technology with such a large adoption rate is nothing to sneeze at. If you want to get in the game and improve your customer service, no doubt you need a CRM as a core technology for your customer experience strategy.

Cobrowsing is an exciting technology that empowers customer service organizations provide crucial customer support in real time. Agents who cobrowse are able to overcome many of the difficulties service call center support staff experience usually when trying to help clients. Cobrowsing allows customers and service support agents to see and share exactly the same information on their browsers and, through this process, to quickly and efficiently resolve issues. Once customer issues have been resolved satisfactorily, there is even an opportunity to offer additional products and services, thereby improving the bottom line. Here are six ways cobrowsing transforms customer service and the customer experience.

When companies want to improve all around customer satisfaction and maintain business in the long run, there are several things they can do. Check out these five top blog posts of 2015 to learn more about increasing customer satisfaction in a business.