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Blog
Guided CX Insights
Track trends, get tips, and explore new ideas in Guided CX.
Building long-term customer relationships through engagement
Building long-term customer relationships is like growing a beautiful garden. It takes time, effort, and the right approach. Engaging with your customer waters your garden and keeps them rooted to your brand. Let's explore how we can make our customers feel valued and keep them coming back.
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Relationship Marketing: The Key to Maximizing Brand Loyalty
All customers have one thing in common: they make purchasing decisions based on their existing emotional standards (Aitchison 2004, 26). These standards are subjective: mothers might want to nurture their children, men might want better cars to enhance their image, executives might want to enjoy exclusive benefits, and so on.
Customer Service
5 Customer-Centric Attributes To Look For In Your Next Employer
This guest post is written by Ben Motteram, customer service expert and Founder and Principal, CXpert.
Customer Service
Customer Service Excellence: REI
Customer experience in the omnichannel world is a challenge. In fact, for 67% of businesses, improving customer service is one of the top priorities.
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Customer Service
3 Reasons to Lengthen Your Healthcare Customer Service Calls
The phone still rules when it comes to complex customer service questions and problems. In fact, 46% of customers prefer to get support on complicated issues via phone.
Customer Service
Customer Service Excellence: Crutchfield Corporation
Although the value of good customer service is clear, not every company places customer service at the center of its business. In fact, according to a recent survey by SocialBakers, out of 37 countries whose question response rate was tracked on Twitter, the US ranks 33rd – nearly at the very bottom.
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SaaS
Salesforce
Using Context in SaaS for Better Customer Service
This guest post was written by Rina Henderson, a seasoned UX Designer and Developer at CodeScience.
Customer Service
Customer Service is Everyone’s Job
It’s time to stop looking at customer service as a position that touches the contact center alone. A true customer service oriented organization recognizes that all employees need to incorporate the customer viewpoint into their jobs.
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Customer Service
Keeping the Human in Customer Service
This guest post is written by Al Hopper – marketing, customer service, and social media expert, named as one of the Top 100 Most Social Customer Service Pros on Twitter in 2013 in the Huffington Post and a Top 50 Contact Center Thought Leader in 2014 by ICMI.